Mode Design (B.A.)

Drama of the Venus Bride

The collection „The Drama Of The Venus Bride“ symbolizes the process of inner conflicts while seeking liberation from social stigmas.

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Even before humanity was hit by the COVID-19 pandemic, a trend could be observed in which people increasingly escape into virtual worlds and alienate themselves from reality. Similar to other trends, social media is reinforcing this escapism and the creation of virtual realities and fake personalities. Social networks, online gaming platforms, and even pornographic websites often feed unrealistic expectations that spill over into society and contemporary pop culture. These absurd expectations lead to increased feelings of inadequacy and suffering within the young population. Reshma Saujani, founder of Girls Who Code, sums up the problem as: „We raise our girls to be perfect, and we raise our boys to be brave.“ The collection addresses this silent oppression and the resulting new social movements. To demonstrate the fusion of a fictional reality with the real world, 3D objects were developed and designed to be incorporated into a textile print. In this way, 2D and 3D images are merged into one design. With the help of an app that was developed for this purpose, it‘s not just the garment as such that is visible on the screen, but it also changes its shape in the scanning process.
The idea behind it is to make the fusion of reality and fake reality visible and at the same time to show a new way to create sustainable couture in the near future. The app makes it possible to transform a ready-to-wear collection into a digital couture collection in the virtual world. The artwork of the print was intentionally filled with sensual elements to reinterpret the current situation of the pandemic, the design focus was to make outwear more sensual and sexy. An atmosphere of wetness and moisture was to be created, which almost seems to resemble a birth. Also, in this artwork, symbols such as the corsage, which in past centuries was considered a sign of self-castration, are deliberately placed on the shoulders in order to create a new symbolism. Elements such as steel chains with sexualized flowers should additionally emphasize the independence that is to be communicated to the buyer of the collection. The intention is to break free from social stigmas beyond the collection. The installation at the end tells in the spirit the story of one‘s own conflict, up to the liberation which is represented in the form of a sensitive video game. The goal of this game is to reach Venus which stands for the detachment of conventional rules.

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