Info-Session: Basic Principles of Marketing

How does a garment become a coveted lifestyle product? Why do some brands achieve global success while others remain unnoticed? This introductory course in Fundamentals of Marketing, part of the Fashion and Design Management program, offers a practical first look into the strategies, mechanisms, and creative processes behind successful fashion and design brands.

In this course, you will explore:

• how fashion companies define and reach their target audiences
• the role of brand identity, storytelling, and visual communication
• how products are positioned and marketed across various channels
• which trends and digital tools are shaping fashion marketing today

This course is designed for anyone considering a degree in Fashion and Design Management and wanting to discover how marketing functions as both a creative and strategic tool in the fashion industry.