TRADITIONAL TEXTILE FINISHING TECHNIQUE MEETS YOUNG IDEAS
17 fashion design students and a ZSK STICKMASCHINEN industrial single-head embroidery machine.
The result: individual and unusual individual pieces. The cooperation project of the MADEIRA yarn factory and the AMD Akademie Mode & Design shows: embroidery designs are modern and hot.
A look into the shop windows of the fashion capitals reveals: embroidery is in! The image of the dusty relic of grandmother’s time has long since become a cool design element.
The cooperation project “Embroidery & Fashion” of the yarn factory in Freiburg and the AMD Akademie Mode & Design shows what happens when traditional craft meets curiosity and the impulse to develop.
What began as a planned series of lectures by the family business from Freiburg at the AMD Akademie Mode & Design, developed into a creative embroidery design project in the course of the past summer semester.
Within the topic “Fashion & Pain”, which was set for the semester, the pieces newly designed for the project were inspired by the environment of Mexican artist Frida Kahlo. Another prominent personality, chosen by the students themselves, was supposed to be a modern contrast figure for the painter.