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    Workshop “Sustainability and Innovation in Fashion”

    Clare Spencer, Gründerin von FATE Fashion And Textiles Education in London, führte unsere Studierenden im Rahmen der Frühjahrsakademie durch den praxisnahen Workshop “Sustainability and Innovation in Fashion” an der AMD München, der zum Nachdenken anregt.

    Natasa Cvjetinovic, Studierende im 2. Semester Fashion Journalism and Communication (B.A.) an der AMD Düsseldorf hat in diesem Zusammenhang zum Thema Nachhaltigkeit folgenden Aufruf verfasst:

    “Fashion is nothing to be proud of“

    We see and we buy stuff. And we keep buying it. Over and over again. It doesn’t stop. And the question actually is: Will we ever stop buying? Will we ever stop buying clothes? Probably not. Whenever we are in a shopping street, our instinct directly leads us to the big, wide and clean store windows. With wide open eyes we unconsciously analyze the clothes. Do I think it’s beautiful? Will it look good on me? Maybe I should try it? Oh but actually, how much does it cost?

    H&M, Zara, Mango, Adidas, Nike, whatever, we are always on the hunt for the cheapest piece. It’s enough, if the quality is only ok. It’s ok, if there is a small stain on it. I mean I can wash it, right? But the most important thing, the thing that really has an impact on our decision of buying it or not, is: Is it cheap? But besides the question “Do I really need this?“ no one really asks himself: Where does this garment come from and what does it consist of? How was it transported? And, who made it? Only a few are really thinking of questions like these. Sadly the majority isn’t.

    For the most part, our clothes are produced with acid and a lot of water. The textile industry uses 3,2 percent of all the water we have on the earth. For one 501 Levis’s jeans 920 galoons of water are needed. And with the energy that is used for that process of producing only one jeans, a computer can actually be charged for around 556 hours. As we all know most of the textiles are produced in Asia. All the countries on this continent have its natural beauty. Rain forests, rivers and the seas are just a few examples. The problem just is, that these, and especially sources of water, are in a real danger. They get polluted and are about to dry out completely. The water that is used for our clothing is just dumped into all our natural water sources that once were clean, tasty and very healthy. Now, this is an impossible dream we want to reach. The time went by and so does the possibility to save our planet. Game Over, I’d say. Our once beautiful sources of water are now just “biologically dead“ sources. And no matter how many people are trying to save it, it’s not gonna happen. We missed the deadline. Our seas and rivers are now “a cocktail of chemicals“ which has a huge impact on the people and animals that live in the near of those sources or who actually have any kind of contact with them. Dead fish are flowing on the surface of the water and people get ill. The liquid dirt that we call our sea and river causes cancer, numbness and a very bad immune system. Furthermore, the second part, the part of transporting the clothes, isn’t any better. I don’t even know if it is even worse or as bad as the process of production, but what I do know is that it is one more catastrophe we can’t avoid anymore.

    Most of our clothes, 90 percent of them, are shipped in containers by huge ships. Legally there are numerous and strict rules regarding the security of those. But really, only two percent of all the shipped containers are inspected. And the captains of these ships do not even know what they are transporting. Because of that lack of inspection and security, it is not rare that also drugs and weapons get smuggled in the containers. The gas and the oil that comes out of the ships do pollute our seas as well. And not only fish are dying but also all the big and strong animals such as wales and polar bears. In addition to that, our ice we still have in the arctic and antarctic will be completely gone in the year 2050.

    The magic word for procrastinating the future destruction of our nature is Sustainability. The materials that are used for our clothes and especially for denim clothes have to get more healthy and more harmless. Less water has to be used and chemicals should be avoided as good as they possibly can. People should not always just buy stuff if they need it but also be active by themselves and recycle their clothes and improve them. They can make other clothes of garments and fabrics they think they don’t need anymore and they can also dye their clothes to make them more interesting if they are already bored of them. There are so may possibilities to take care of our planet but no one really thinks about it. People have to change their minds. They have to think globally. They have to think in common sense. Being noncomformistic can cause the dead of animals, the dead of plants and the dead of us. So much danger is connected with our behavior and we all are responsible for what is happening with our planet. Do we still want our children not being able to visit the zoo because most of the animals won’t exist anymore? Do we want to produce our own garments because the people that are making them are getting diseased? I don’t think so because who has time for that? Let’s not turn our once beautiful planet into a place of disease, danger and death. Let’s be kind.

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