Laurentius Dragona 6. Sem. Fashion Design (B.A). Semesterprojekt Fashion Design Anne Bernecker, Prof. Antje Drinkuth
The content of the course is the conception of a contemporary collection under Consideration of visual marketing strategies and scientific theoretical foundation for Development of a brand identity and a meaningful collection. The development of one’s own Signature is in the foreground for this.
In this seminar, students develop an individual collection plan taking marketing strategies into account. This plan reflects all of the acquired knowledge on concept, structure, and image.
Development of an individual market identity is a key aspect of this process. A cultural, sociological, and trend-relevant effective context can be used as a parameter for the design work.