Digital innovation in fashion and creative industries – discussion at the LCF on January 27th
Digital innovation is disrupting the fashion and creative industries – one reason for Jose Teunissen the dean of the LCF, which is a leading institution in shaping the future by teaching students and professionals to host/initiate presentations and a panel discussion to get some food for thought, academic discussion and shaping of more future-proof curricula.
The presenters were Prof. Dr. Ingo Rollwagen from AMD Hochschule Fresenius Department of Design on digital and algorithmic innovation and the challenges for educators.
The other presentations came from Alice Baxter from Appear Here – a disruptive innovator who managed to reshape shop and retail concepts by organising short leases and thus giving rooms for more experimentation and outreach for brands and aspiring incumbents in the fashion industry in all major cities.
The presentations were rounded up by Matthew Drinkwater the head of the Fashion Innovation agency which helps to spur digital fashion innovation with projects and new curricula.
In the panel discussion Rollwagen pointed out that the digital turn and the turn with more algorithmic innovation with more Artificial Intelligence being used in fashion design and fashion retail which leads to paradigmatic shift in design design principles is unfortunately not yet used to bring about more sustainability and circular design innovation in fashion and creative industries. More sustainable and ethical innovation can be brought about by fostering and harnessing the notion of AI design competence and more human-centred and cultural-oriented design with students and professionals.
Alice Ratcliffe pointed out that disrupting lease practices and new forms of shop rentals has been opening up spaces for ideas and has already enabled more brands to interact more closely with its clients and young designers and brands like ‘ripndip’ could enlarge their customer base and their face to the customer. Alice went on that nowadays brands get more aware that having a shop even if it is pop-up and based on occasional commerce can contribute a lot to the brand value and profits. She also said that Appear Here will do more to help young designers to grasp these opportunities.
Matthew Drinkwater (Fashion Innovation Agency)provided a very well pronounced overview of the state and the outlook on digital innovation in fashion design and retail. He also showed how gaming and fashion get more closely intertwined with in game purchases of skins in games and he provided a pronounced view on progress as to facial recognition, skeletal tracking and dynamic posture tracking. Matthew also stated in response to questions from the audience that new curricular formats which are being introduced at the LCF together with the MIT Media Lab will also be brought about to provide some jump-start in data science and Python also for young designers.
In the panel discussion and with lively discussion of the over 50 participants Prof Teunissen took up the different strands of argumentation and said that the LCF is committed to embrace the digital innovation and is continuously innovating its curricula to be able to give the students and the industry these learning opportunities that professionals and aspiring talents and the societies need.
Dean of the Design Department at Fresenius University, Prof. Claudia Ebert-Hesse says:
“The international exchange of professors is invaluable. It strengthens the relationships between universities, gives new impulses and promotes scientific discourse across national borders.”